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Metaphor (designers) : ウィキペディア英語版 | Metaphor (designers)
Metaphor is a London-based, global design firm that was founded in 2000 by Stephen Greenberg and Rachel Morris. Metaphor specialises in the re-presentation of museums, palaces, forts, landscapes and country houses through masterplanning and design. They work all over the world. Over the last 50 years as museology has developed, so museum professionals have become more aware of the uses of design in making museum exhibits. Metaphor’s directors, who come out of architecture and novel writing, have developed new ways of seeing museums, breaking down the differences between exhibit and non-exhibit spaces and emphasising atmosphere, storylines and theatre. Also part of these new movements in museology is the way that Metaphor take a holistic view of museums, looking at everything from the big vision to the map in the visitors’ hands. Metaphor’s projects illustrate these new movements. ==Museums==
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